But one less disputable aspect of Netflix’s platform is its ability to foster non-English global hits. The “RRR” success has come while Netflix is reeling from subscriber loss and a stock decline, a downturn that has thrown its movie model into debate. James Gunn and Scott Derrickson, who have each helmed Marvel movies, have heaped their praise on “RRR” since it began streaming. That go-for-broke style has earned the endorsements of some of Hollywood’s blockbuster filmmakers.

If given a chance, I will go even bigger and wilder, no doubt about it.Įnjoying this article? Click here to subscribe for full access. You need to stop somewhere.’ That is the only thing that will stop me. “The only thing too much is my producer coming in and saying, ‘We’re crossing our budget. “There is never enough for me,” Rajamouli said in a recent interview from Hyderabad in India. Get briefed on the story of the week, and developing stories to watch across the Asia-Pacific. Suspenders prove a surprisingly pliable dancing prop. What many have seen is a movie filled to the brim with over-the-top action sequences and sprawling dance numbers, and an energy that today’s Hollywood blockbusters seldom match. Dubbed in Hindi and subtitled in 15 different languages, “RRR” is the most popular film from India ever on Netflix, charting among the top 10 films in 62 different countries.įor many, “RRR,” based on Hindu mythology and the freedom fighters that fought British colonialism, is their first encounter with Tollywood, the Telugu movie industry, or Indian films, at all. For nine straight weeks, “RRR” has ranked among the top 10 non-English language films on the streaming service. box-office charts before finding an even wider audience on Netflix. That has changed emphatically with Rajamouli’s “RRR,” a three-hour Telugu-language action epic that has not only become one of India’s biggest hits ever but climbed U.S. “Not being able to travel across borders has been a disappointment.” We have probably the oldest and most colorful stories,” says director S.S.

“We have a long tradition of storytelling in India. India’s film industry is one of the most vast and varied in the world - it’s really not one but many separate industries, including Bollywood, Tollywood, and others - yet few of the country’s roughly 2,000 annually produced movies ever make much of a dent with Western audiences.

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